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Search Engine Optimization

Search Engine Optimization

Why Search Engine Optimization?

Our approach towards SEO is purely organic and result-driven. We stand apart from our competitors because for us, SEO is an incredibly powerful marketing channel for organic traffic, first page ranking keywords and maximized ROI. As SEO experts, we are committed to deliver business-impacting results for your company’s digital growth. At ICW, we focus on two major goals for our clients, i.e., RESULT & GROWTH.

Why Should You Trust Us?

Keyword Strategy

SEO strategy begins with accurate keyword research, selection and infusion within the content. We ensure industry specific keywords for better revenue generation and increased website traffic.

Increased Visibility

With accurate keyword selection and infusion, we make sure there is an exponential increase in the website’s traffic and brand visibility through a combination of organic and paid search engine efforts

Optimization Of Content

We optimize the content on your website regularly according to search engine prerequisites that benefit in boosting your customer’s confidence. We also improve the existing content on your website for better SEO results

Result-Driven Approach

We, as an SEO agency, believe in delivering 100% results. We analyse, optimize and repeat our strategy for better results, be it in lead generation, prospects or conversion rate

Our SEO Approach

Technical SEO

  • Keyword infused website content
  • Quick website loading time
  • Adaptable website on different devices


  • Engaging content to increase reach
  • SEO driven blogs for increased website traffic
  • Improved average time per user through infographics

Backend Analysis

  • To analyse competitors strategy
  • Website audit for proper tracking
  • Monthly Reports for growth purposes

On-Page Optimization

  • Improved click-through rate using latest SERP
  • Great user experience
  • Keyword research & analysis for organic growth

Off-Page Optimization

  • Blogs, videos and high quality content for user engagement
  • Link building & quality backlinks for branding
  • Brand awareness through authoritative links