Brand recognition, or brand awareness, simply refers to how familiar your audience is with your brand. Just like when they see the brand logo they recognize the brand easily, or brand colors, company tagline, and shopping bags, etc.
Brand recognition is somewhat linked to how popular your brand is among your customers. If the brand recognition is good, chances are the brand is highly popular amongst the customers or target audience.
Brand recognition has several other advantages including improvement in customer trust, or loyalty, boosts user experience, and reduces the chances of price sensitivity.
So, do you think your brand is easily recognizable amongst your target audience?