App Store Optimization & Marketing
Why Online
Reputation Management?
App Store Optimization (ASO) improves the visibility of your applications inside an app store
search engine, be it Apple App Store or Google Play Store. With ASO services, you can improve the impressions of
your app and increase traffic to your app and then, downloads/installs.
The major focus of App Store Optimization experts is improving the app rankings directly within
the app stores. The significant goal of ASO is app downloads, however, these are some additional goals that
brands prefer apart from it such As-
- Brand Exposure
- Positive Reviews and Ratings
- Target audience engagement
- Increased traffic
Why Should
You Trust Us?
Improve App's Visibility
Almost 70% of mobile device users use the ‘search bar’ of an app store to
find new apps & 65% of downloads occur after a search. Ranking on the app store simply doesn’t
happen by chance. A solid and winning ASO strategy is required in place for improved app
downloads and brand growth on all platforms.
Increase Organic App Installs
First, ranking on app store search isn’t easy and even if you do so, it
clearly doesn’t mean you’ll see great results in app installations. For improved metrics, we
implement an effective ASO strategy (like meta-title, meta-description, attention-grabbing
previews and screenshots) that will help you rank and drive organic traffic.
Increase App's Conversions & Revenues
We assist brands in better app conversions and ROIs. We always integrate
interactive ads that entertain the users and encourage them to become a premium member. This way
we can drive conversions and earn better revenues.
How Do We
Optimize Your App?
Optimizing Title & Subtitle
The major ranking factor in the app store is title and subtitle. For both
Apple app store & Google play store, title and subtitle helps in adding insight to your app with
context and driving organic traffic.
Optimizing App's Description
We believe in writing compelling as well as engaging descriptions for
Android and iOS apps. Be it short or long description, we do it with the right content strategy.
Effective Keywords
For ASO to be successful, we ensure keywords infusion in our content for
both app store & play store. We choose keywords wisely (focus on query-based keywords) along
with proper keyword research and analysis.
Awesome Preview Video & Screenshots
Adding encouraging preview video and screenshots in the app store helps
in quick installations and thereby, increases the visibility of your app on app stores.
Encourage Reviews And Ratings
Reviews and ratings are vital for popularity and brand awareness amongst
the target audience. We improve reviews and ratings of your app for better search results.
Strategy For Maximum Downloads
We develop marketing strategies for maximum app downloads. The better the
visibility, the better number of downloads.
Analyze & Optimize
After all the steps followed, we analyse the strategy of your top
competitors and then plan the next step accordingly. We make sure our analysis helps in
improvement in number of installations and app performance overall.
