We understand social media marketing and management is not so easy and take enough time and effort. From understanding the target audience to measuring the right metrics, it is essential to implement the social media marketing strategy in the right place.
In this blog, you will find out some of the most common social media marketing questions and their answers that business owners and entrepreneurs ask every day.
1. Why do I use social media?
We all know social media channels are growing at a fast pace and taking over the traditional market as well. Businesses are spending more than 30% of their market budget on digital marketing, including social media marketing.
If you are looking for ways to make a brand presence and make people aware of your products and services, the best way to do it in this digitally revolutionized world is through SOCIAL MEDIA. From sponsored content to branding, social media marketing can help you with everything!
2. Which platform is ideal for my business?
Nowadays, there are different platforms for businesses to promote their brand on social media. As we all know, Facebook is one of the greatest platforms for the age group of 30 to 50 or above. Apart from Facebook, there are other social media channels that businesses are incorporating into their digital marketing strategy, including Instagram, Twitter, Snapchat, LinkedIn, TikTok, etc.
Before you get into digital marketing, the most important factor is to analyze where your target audience is, i.e., on which platform they are spending most of their time. Simply understand where your audience is, what products or services your business provides and goals/objectives your business wish to accomplish.
3. What is the difference between a post and an ad on social media?
One of the major differences between a post and an ad is – social media posts are for the followers to see it organically and social media ads are specifically targeted audiences based on interests and demographics.
Social media algorithms limit the number the followers when it comes to spreading your content organically. To promote your posts and guarantee more people see them, it is essential to run ads.
If a post is organically doing great, then you can promote that post putting money behind it to increase its reach and impressions.
4. How much should I spend on social media marketing?
It is difficult to decide or put an exact number ahead of what your social media marketing budget should be. Initially, we recommend you start with a lower budget and test how your ads run. For example, to advertise on Facebook, you need to spend at least $10. Hence, the more you spend, the more you will get better results. Remember, just observe what works best for your business in terms of ad spent.
5. How often non-self-promotional content should be posted?
In this world of social media, it is important to stay relevant and share industry-related insights along with real-time photos. With this strategy, you can engage with the audience on a personal level. It is essential to maintain transparency and brand loyalty with the audience on social media channels. And the best way to do it is through posting relevant and informational content to make them feel like your brand or the person behind them is just like them.
6. How often should I post on social media channels?
One of the best ways to stay on the top-of-the-mind of your users is through utilizing Facebook, Instagram, Snapchat stories and posts. On almost all platforms, it is best advised to post every day. Stories last for 24 hours and posts will remain forever on your profile/account. So, it works as a combination of both i.e., posts and stories. Therefore, it is an opportunity for brands and businesses to utilize the power of social media to stay on the top of the mind of their users.
7. How to engage customers on social media channels?
User engagement on social media platforms is extremely important because it defines how our page is running and it is measured through likes, comments, reshares, clicks, etc. If you want your audience to interact with your brand, then your content strategy must be unique yet relatable.
You can run a series of ‘Ask Questions’ or you can do something ‘BTS – Behind the scenes to engage your audience. Otherwise, you can announce a ‘Giveaway contest’ with a great prize, or just ‘Go Live’ to understand them better.
Apart from these continuous activities, don’t forget to stay connected with your followers and fans in DM. Just make them feel they are being heard by the brand, reply to their comments or simply host a chat session on feedback to improve your products/services.
8. How can I measure my social media success?
The success on social media can be measured through analyzing the metrics along with other activities like followers, traffic, leads/prospects and customers onboard. Many followers and audience will come and explore your website, but how many leads convert into customers that’s how can determine the success of your business. Understand your audience, convert them into a potential leads and offer them the right solution at an affordable price to become your permanent customer.