App Store Optimization (ASO) improves the visibility of your applications inside an app store search engine, be it Apple App Store or Google Play Store. With ASO services, you can improve the impressions of your app and increase traffic to your app and then, downloads/installs.
The major focus of App Store Optimization experts is improving the app rankings directly within the app stores. The significant goal of ASO is app downloads, however, these are some additional goals that brands prefer apart from it such
As:
Almost 70% of mobile device users use the ‘search bar’ of an app store to find new apps & 65% of downloads occur after a search. Ranking on the app store simply doesn’t happen by chance. A solid and winning ASO strategy is required in place for improved app downloads and brand growth on all platforms.
First, ranking on app store search isn’t easy and even if you do so, it clearly doesn’t mean you’ll see great results in app installations. For improved metrics, we implement an effective ASO strategy (like meta-title, meta-description, attention-grabbing previews and screenshots) that will help you rank and drive organic traffic.
We assist brands in better app conversions and ROIs. We always integrate interactive ads that entertain the users and encourage them to become a premium member. This way we can drive conversions and earn better revenues.
The major ranking factor in the app store is title and subtitle. For both Apple app store & Google play store, title and subtitle helps in adding insight to your app with context and driving organic traffic.
We believe in writing compelling as well as engaging descriptions for Android and iOS apps. Be it short or long description, we do it with the right content strategy.
For ASO to be successful, we ensure keywords infusion in our content for both app store & play store. We choose keywords wisely (focus on query-based keywords) along with proper keyword research and analysis.
Adding encouraging preview video and screenshots in the app store helps in quick installations and thereby, increases the visibility of your app on app stores.
Reviews and ratings are vital for popularity and brand awareness amongst the target audience. We improve reviews and ratings of your app for better search results.
We develop marketing strategies for maximum app downloads. The better the visibility, the better number of downloads.
After all the steps followed, we analyse the strategy of your top competitors and then plan the next step accordingly. We make sure our analysis helps in improvement in number of installations and app performance overall.
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At iCW Technologies, we create digital experiences that elevate brands to accomplish goals with 99% growth. As Digital Marketing and IT consultants, we believe in adding passion, creativity & innovation into each of our projects, and that is why our customers trust us!
