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Advertise on Instagram – A complete Guide

Advertising on Instagram is immensely popular these days. Every brand is learning how to advertise on Instagram.

You must be aware how Instagram is the leading social networking site for visual content with more than 1 billion active monthly users. It is a great opportunity for digital marketers to tap the right target audience with Instagram advertising.

Digital marketing and advertising evolve every year and definitely change how we advertise our business through visual content. If you have already tried Instagram marketing hacks, including influencer marketing, organic Instagram marketing through posts and stories, collaborations with brands, etc., then here’s what you need to do!

Follow the step-by-step guide on advertising on Instagram, but first, let’s understand the benefits of advertising on Instagram.

Advantages of Advertising on Instagram for Businesses

How to Advertise on Instagram?

Step 1 – Select the tool

First, you have to select the right tool to set up Instagram ads like Ads Manager, Power Editor, Facebook Marketing API. Usually, we choose an ads manager as it is simple and a popular one to integrate your Instagram ads. Afterwards, create a new ad campaign in the ads manager.

Step 2 – Choose Objective

When you create a new ad campaign, you will land on a page where you have to choose the objective of your advertisement, i.e., awareness campaign, consideration with different objectives, and conversion for ecommerce.

Like any other campaign, you have to determine the goal and objective of the advertisement. If you are running Instagram ads for the first time, then it is suggested that you must go with Traffic ads. With this Insta ad, you will drive traffic to your website.

Most of the time, businesses directly jump to lead generation ads. However, it is crucial to have a brand page, identity, and visitors on your Instagram account to build trust and loyalty among the target audience. Otherwise, it’s a total waste of money spending on Instagram ads because you won’t be able to convert the prospects.

Thus, you can choose brand awareness, reach, or traffic as ads objectives initially.

Step 3 – Choose Audience

Choosing the right audience initially might be a little complicated for you.You need to keep in mind which type of audience might be interested in your brand and products/services and in sync with your ad objective. You must know who could be keen on learning more about your brand and your products or services. Otherwise, you can create a custom audience set, which means you’ll show ads to a particular group of people.  For custom data, you have to upload a customer data file, including email ID, phone number, country code/postal code, country, year of birth, gender, age, etc.

Step 4 – Select the placement

In this step, you have to choose where you want to show your ads. You have to uncheck all the boxes except the Instagram one!

Step 5 – Budget and Schedule

There are two options available – Daily Budget and Lifetime Budget. The daily budget is the average spend you do during the advertising period. A lifetime budget is a maximum spend you’ll spend over the period your ad set is about to run.

Afterward, you have to schedule your ad, including the start date and end date, along with optimization. There are different options available for optimization, i.e., link clicks, impressions, reach, and landing page views.  

Step 6 – Right Format

The most important part of any ad campaign is to select the right platform for your ad. There are different available formats like a carousel, single image, single video, and slideshow. Every format has its own benefits.

Step 7 – Set up your Facebook Page and Links

Connect your Facebook page and Instagram account. If you don’t have an Instagram account yet, you can run ads on Instagram as your Facebook page will be used to represent your brand!

For ad content, you can follow the below-mentioned tips.

·        Keep the text/ad copy short, crisp, and thumb-stopping.

·        Integrate the website URL of a page where you want to drive all the traffic.

·        Call-to-action (CTA) should directly link to the content your offer you are offering.

Step 8 – Track your Performance

Advertising on Instagram is easy, but for best results, you have to track the ad performance. Keep a close eye on the metrics and performance of your ad so that you can tweak the ad. You can change the ad copy, design/image, or try it with a different call-to-action.


We hope that now you know how to advertise on Instagram. Quickly check the available options you have for advertising on Instagram and run a new campaign with the steps mentioned above. 

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